Academic writing is an important and growing discipline worldwide. Research has identified over 60 types of academic writing that are required across just a handful of the diverse disciplines found in the modern university (Ganobcsik-Williams 2004: 13-14). Supporting students—and the academic staff who teach them—in developing the writing skills they need is a major component of promoting student success. COWL builds on the successful experience of the Centre for Academic Writing at Coventry University by developing and extending the pedagogy, reach and diversity of services available, through enhancing capacity via a technology-enhanced teaching and learning environment.